
55th GLOBAL IP CONFEX,
SAN FRANCISCO, USA,
20 FEBRUARY 2020
Legal. IP. AI. Technology. Risk. Security. Data Privacy. Compliance.
Venue: Bar Association of San Francisco, 301 Battery Street | Third Floor | Sanfrancisco, CA 94111
About The Event
The 55th Global Legal ConfEx, San Francisco, USA, Event aims to bring together 300+ In-house Counsel, Law Firm Partners, Law Tech Professionals, Tech Vendors and Selected Service Providers. Get insights on Litigation. Contracts. Technology. Software. E-discovery. Risk. Security. Compliance. GDPR etc.
Our Success Stories
Keynote Speakers
Prominent Speakers

Evan Ferl
General Counsel, Vice President of Legal and Operations, Corporate Secretary, Hired, Inc., USA

Malgorzata (“Gosia”) A. Kulczycka, J.D., Ph.D.
Partner,
Hickman Palermo Becker Bingham LLP, USA

Milan Patel
Senior Patent Counsel,
Volvo Cars, USA

Mark Leonard
General Counsel,
ffreylly Belly Candy Company,
USA

Suja (Gopalakrishnan)
Subramaniam
Vice President, Head of Intellectual Property, Roche Molecular Systems, Inc, USA

Elisha J. Lawrence
Assistant Vice President, General Counsel, Global Head of Anti-Piracy & Content Security, ABS-CBN International, USA

Christiana State
Product Counsel,
PayPal, USA
AGENDA
(08:00 AM – 05:05 PM PST)
* Program is subject to change without notice
08:00 AM – Onwards
Conference Registration
• Networking Tea with Speakers & Delegates
• Informal Networking with Exhibitors
Introduction & Peer Networking | 08:45 AM – 09:00 AM
• Event Introduction: Get to know the daylong exciting networking & learning opportunities
• One-on-One Introduction: Let the industry know you and your expertise
Morning Keynote Address | 09:00 AM – 10:00 AM
The Changing Landscape of Legal Services: IP, Patent, Trademark & Technology
• IP Monetization & Patent Portfolio Management with a Lean In-House Team
• Legal technology & digitalization - will that replace IP Counsel or help them to partner with business?
• Portfolio management from a KPI perspective
• Tools for maintenance, planning, management, and monetization
• Case studies where these tools provided tangible value for clients
10:00 AM – 10:20 AM | Exclusive Case Study Presentation
Informal Networking | 10:20 AM – 11:00 AM
● Networking Tea with Speakers & Delegates
● Informal Networking with Exhibitors
11:00 AM – 11:40 AM | Panel Discussion
GDPR & CCPA Compliance: IP Risk Evaluation and Strategies for Mitigation
• Latest US privacy frameworks, including the California Consumer Privacy Act of 2018 (CCPA)
• Why the GDPR & CCPA is the most important change in privacy regulation in 20 Years?
• IP Risks and Confidentiality issues in dealing with overseas service providers
• How to develop a method for measuring success?
• How do IP risk assessments differ?
11:40 AM – 12:00 PM | Exclusive Case Study Presentation
Recent PTAB Decisions in Patent Eligibility Cases
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Why the claims directed to using a trained neural network to transcribe speech were patent eligible. Ex parte Linden, No. 2018-003323 (PTAB Apr. 1, 2019) (designated informative on Dec. 11, 2019)
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Why the claims in Ex parte Linden were not directed to mathematical concepts, methods of organizing human activities or mental processes. Or, were they?
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Why the claims directed to different analytics data systems used to analyze data and produce reports for a user to view were patent eligible. Ex parte Fanaru, No. 2017-002898, 8 (PTAB. Jan. 22, 2019)
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Why the claims in Ex parte Fanaru for collecting usage information and collecting the usage information were not directed to a mathematical concept, an identified method of organizing human activity, or a mental process.
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Why the claims directed to a module interface for facilitating software updates to modules of a receiving vehicle were patent eligible. Ex parte Rockwell, No. 2018-004973, 8 (PTAB Jan. 16, 2019)
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Why the claims in Ex parte Rockwell directed to updating software for a vehicle module were directed to a practical application.

Malgorzata (“Gosia”) A. Kulczycka, J.D., Ph.D.
Partner, Hickman Palermo Becker Bingham LLP, USA
Sponsored By:
12:00 PM – 12:40 PM | Panel Discussion
Brand Protection: Looking Beyond IP & Trademarks
Brand protection and Intellectual Property protection are critical concerns for long-term corporate growth and survival in today’s competitive, global marketplace. Failure to develop a wide-ranging strategy to protect intellectual property and brands can cost a company millions of dollars, lost competitive advantages and, ultimately, its ability to compete.
• Why you should be shouting about your brand protection strategy?
• Key Advantages to IP & Trademark Brand Protection Solutions
• Leveraging Intelligent Process Automation for Brand Protection
• Protecting Your Brand Through Trademarks
• Monitor against intellectual property infringement
• Enforce IP rights- Detection and Enforcement Strategies
• IP Protection Strategies: Counterfeits Local, Regional and International
12:40 PM – 01:00 PM | Exclusive Case Study Presentation
Assessing and Maximizing the Value of Your IP
In a global world with rapid advancements in technology, maximizing your competitive advantages and IP value has never been more important. This session will cover key factors to consider in the regard including:
• Understanding what factors drive IP value
• What company characteristics and financials say about IP value
• Relationship between patent coverage and economic value
• Other value drivers beside core IP
• Assessing market and competitive threats
• Strategy frameworks to consider going forward
Sponsored By:
Bill Johnston
Managing Director,
Empire Valuation Consultants,
USA
Informal Networking | 01:00 PM – 01:50 PM
● Networking Tea with Speakers & Delegates
● Informal Networking with Exhibitors
01:50 PM – 02:30 PM | Panel Discussion
AI, Legal Tech and Blockchain: Extraordinary Market for Self-service IP Products in the USA
Understand the true nature of Artificial Intelligence and Blockchain and how it can benefit your corporate IP departments/Law firms by helping you improve productivity. Start preparing your organization & IP firm to beat the competition now. Learn:
• How to increase corporate legal departments/ IP firm’s efficiency and productivity?
• AI System for Patents – Yes: Can there be Patent for AI System?
• Accelerate eDiscovery efforts with AI
• Will Traditional IP Lawyers Survive in the era of New Technologies Innovations, AI and Blockchain?
• AI & Blockchain in International Arbitration: new challenges, new advocacy skills
• ROI & value propositions: AI & Legal Tech
02:30 PM – 02:50 PM | Exclusive Case Study Presentation
How Dropbox and Uber Use AI to Build Trust and Bolster Their Brand
Learn about the phishing and brand infringement problems facing the IP and security teams of Uber and Dropbox and how they fixed them.
• Dropbox's Problem and Solution
• Uber's Problem and Solution
02:50 PM – 03:30 PM | Panel Discussion
Patent Prosecution Bootcamp: In-house Counsel Perspective
• Prosecuting for Value: Identifying and Creating Perceived Patent Strength
• Patent Prosecution in the Post-Alice Era
• The Growing 101 Problem for Artificial Intelligence
• Secret Sauce for Patent Prosecution
• The Mechanics for Speeding up Allowances
Informal Networking | 03:30 PM – 03:40 PM
● Networking Tea with Speakers & Delegates
● Informal Networking with Exhibitors
03:40 PM – 04:20 PM | Panel Discussion
Emerging Cyber Risk: Intellectual Property Theft
With the growth in the use of internet these days the cybercrimes are also growing. According to law enforcement agencies, there has been more than 50% increase in the number of cybercrimes being reported in the last year. Cyber security among top 5 risks identified by 79% organizations in USA & cyber theft of Intellectual Property (IP) is one of them. Panelists will explore following key points:
• What is the Cyber theft of IP means for the legal world?
• Revisiting the current scenario of the safeguards for cybercrime & IP risk in USA
• Explore the importance of the decisions you make using Intellectual Property data
• Uncover evaluation techniques that could save you countless hours in IP analysis
• New tech that can fight cybercrime in the year 2020
04:20 PM – 05:00 PM | Panel Discussion
Patent Litigation: Adapting to U.S. Trends & Managing Litigation
• Patent Trolls: Are they Becoming Extinct?
• How to Prepare your Company Before Litigation Happens
• When to Fight, and When to Settle
• Show Me the Money: Managing Litigation Costs and Maximizing Value
• Patent litigation trends, artificial intelligence (AI), and software innovation in a post-Alice world
05:00 PM – 05:05 PM
Thank You Note & Closing Remarks
Thank you note in the presence of all speakers, sponsors & global delegates who made this event happen with their undaunting support and participation.
*There can be a slight change in the time provided in the agenda above
** Please be present for a session 10 minutes before the start time

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